At the moment, media startups like Buzzfeed draw in over 150 million monthly viewers. Consider that for a moment: that’s over seven times the population of Australia, and more viewers (legal and pirated) than any top rated television program receives – even Game of Thrones. Of course, such success has spawned a community of similar pop culture centred websites like Uproxx and Mic. and, closer to home, Tagroom, which was acquired by Moko Social last September.
If you believe the rhetoric, you would think BuzzFeed, the media startup launched by Jonah Peretti in 2006, is the apocalypse for journalists everywhere.