the-numbers

Numbers updated: January 2017


Our Platforms

Monthly content reaching: 110,000 readers

Australian readership breakdown: NSW (42%) VIC (21%) QLD (21%) SA (11%) WA (4%) TAS (1%)

New Zealand readership breakdown: Auckland (20%) Wellington (70%) Christchurch (10%)

Average time browsing content: 3 minutes

Daily emails sent to subscribers: 7,000

Readers based in regional communities: 31%

Average reader returning: 2 times weekly

Our reach across social media: 50,000 +


Our Readers

Identity – Startups founders, corporates, small businesses, investors or from the public sector.

Business Experience – Average reader has been in business for 3 years.

Recruitment – 72% need staff with experience in software engineering or coding and design skills.

Finances – 90% of readers struggle with capital, cashflow, invoicing and budgeting.

Events – 60% of our readers attend events, conferences and networking functions.

Devices – 50% of our audience use their smartphone to first access our content.

Content Consumption – 67% want an increase in audio and video content across our platforms.


We use Google Analytics, Campaign Monitor, SumoMe, Soundcloud and Wistia to track performance.

Startup Daily